A metaverse-native fashion brand representing creative freedom for all.
We’re here to launch high-end virtual wearables and build the future of fashion.


We’re a team of fashion industry professionals and digital creatives that have had a front-row seat to the development of digital fashion into a movement that swept up some of the world’s biggest companies and captured the public imagination.

Digital fashion is growing into a multi-billion dollar market and our goal is to build the luxury fashion brand of tomorrow. We combine unparalleled expertise in design and 3D with a vast knowledge of the different virtual worlds and ways digital fashion is consumed.

We are creating new, bold, and diverse ways for virtual self expression and we are strong believers in utility. So we’re not just going to offer you beautiful, flawless limited edition digital fashion art. We’ll also give you ways to use your fashion NFTs: in games, in different metaverses, in AR and in the real world – we have a big list of goals and collaborations for the coming months which we will reveal as the brand grows.




A designer and an alum of the prestigious MA Fashion at Central Saint Martins, where he studied under Prof. Louise Wilson, a tutor and mentor to an entire generation of influential designers including Dior’s Kim Jones, Alexander McQueen and Kanye West to name just a few. From the very start of his career at Walter Van Beirendonck’s Antwerp studio, to his collaborations with global brands like Dr. Martens and Pringle of Scotland or Web 3.0 startups like Lukso, he has always pushed the boundaries of fashion. His work has been featured regularly by design publications such as Dazed, Wallpaper*, High Snobiety, iD and many more. He was amongst the first to facilitate a connection between fashion and digital assets through his work at the Berlin based brand ROHBAU and as an official Creative Lens Partner with Snapchat.


As one of DAW’s original co-founders, a fashion connoisseur, and one of DAW feminine inspirations, The Florist is here to drive Fashion 3.0 to the metaverse and far beyond through the House of DAW.


A creative director in the luxury design industry with more than 10 years experience. She worked as a fashion designer in Paris, Milan and London for some of the world’s most prestigious fashion houses including Alexander McQueen and Celine.


A super talented pattern cutter and designer in fashion and film, who has been a part of the London fashion scene for over 15 years working with the likes of Richard Nicoll, Louise Gray and many more. AWK3000 has also contributed knowledge and expertise to the community as an instructor at Central Saint Martins, London College of Fashion and more. Their approach to digital clothing is grounded in years of experience and knowledge of the physical world, making real clothes for some of the world’s most luxurious brands.


24 brand launch

15? March first products shown

22 March first drop?


We will soon announce our advisory board including some of the industry’s top experts in fashion, NFTs and pop culture helping us to build the House of DAW.

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